Insurance should be understood, not just sold.

An insurtech team out of Lagos and London closing the literacy gap with simulation, not sales.

Our story

Born from a frustration with how insurance was explained.

The founders came from insurance, game design, and behavioural economics. One shared experience: nobody truly understood their cover until it was too late.

People weren't underinsured because they didn't care. They were underinsured because brochures, jargon, and comparison tables don't connect emotionally.

So we built a platform where understanding is earned through experience — and partner with insurers to deliver that experience in their voice.

Founded

2024 · Lagos & London

What drives us

Three principles behind every product call.

Empathy first

Built for people who never understood insurance — not the ones who already do.

Experience over explanation

People learn by doing. Brochures don't move anyone.

Honest outcomes

Show the real cost of being uninsured. No sugar-coating.

The team

A

Adeyemi Okafor

CEO & Co-Founder

Ten years in insurance, a year in game design. The idea was inevitable.

S

Sofia Marchetti

CTO & Co-Founder

Built risk models at Lloyd's. Now builds the simulation engine.

R

Ryan Hennessy

Head of Product

UX from edtech. Obsesses over the moment users get it.

“Nobody should lose everything because they didn't understand what insurance could have done.”

— Adeyemi Okafor, CEO

Read the full idea