Three chapters: the problem we kept seeing, the insight that broke it open, and the platform we built.
Chapter 01
The Problem
Why insurance fails people.
Millions across Africa are underinsured. Not because of cost, but because they don't understand their exposure to risk.
Insurers spend heavily on ads, brochures, and comparison tables. The industry optimises for conversion, not comprehension.
The right question was never how to sell more insurance. It was how to make people understand why they need it.
64%
don't understand their own insurance policy
1 in 3
can't cope financially after a major event
20m+
adults are underinsured or have no cover
The gap isn't access. It's understanding.
Chapter 02
The Insight
Chapter 03
The Platform
No sign-up. Just 30 days and a few decisions.